Commercial food and beverage photographer, Jakarta
Appetite is a decision.
I photograph food, and I decide how it should be seen. Light, styling, angle and campaign use, planned before the first frame.
Brands I have shot for
Selected work
One look per brand. Built to be reused.
Same bottle, same cup. A different reason to pick it up.
Process
One production. One visual language.
One shoot day should give you a consistent set of images, not a pile of unrelated photos. Here is how we get there.
- 01
Brief
You send the brand, the menu or product, and where the images will live: menu, social, delivery apps, ads.
- 02
Visual direction
We agree on how the food should feel, what the light is doing, props, angles and a shot list before anything is cooked.
- 03
Shoot day
Styling, light and camera on set. For bigger productions I bring in the BSP team for crew and set.
- 04
Delivery
Edited, colour-matched files sized for every channel you named in the brief, so the set reads as one brand.
Deliverables
Where your images end up.
- MenuPrinted and digital menus, clean or styled
- Delivery appsGoFood, GrabFood, ShopeeFood listings that read at thumbnail size
- SocialFeed, stories and reels covers in one consistent look
- Ads & campaignKey visuals for launches, seasonal menus and promos
- Packaging & productBottles, boxes and jars, in use or on set
Start a project
Tell me what you sell and where it will be seen.
Send the brand, the menu or product, and a date. I will reply with how I would shoot it.